Director of Marketing and Communications

Position Summary

The Director of Marketing and Communications is a critical part of the leadership team whose main purpose is to share Family & Nursing Care’s services with current and potential clients and referral sources in creative, resourceful and exciting ways. This professional is responsible for strategic planning and implementation of all Marketing and Communications activities, in a coordinated effort to address FNC’s audiences with a unified voice and with defined ROI metrics. This is an extremely collaborative role, with high visibility throughout the company.

Key Responsibilities:

  • Strategize and implement advertising, marketing and communication strategy
  • Manage digital presence and image
  • Strategize and prepare additional collateral in support of business needs
  • Oversee marketing budget
  • Manage internal and external resources to complete projects
  • Proactively determine need for and messaging for internal and external communications, including crisis communications if needed
  • Assist senior staff and sales team with presentations
  • Oversee Marketing Specialist regarding logistics and concepts surrounding look, feel and messaging tailored to various events

Qualifications:

  • Proven experience as Director of Marketing and/or Communications
  • Bachelor’s Degree in business administration, marketing and communications or relevant field
  • Excellent leadership and organizational skills
  • Self-motivated, able to work independently, and a commitment to excellence
  • Exceptional interpersonal, communication and customer relations skills, customer-oriented approach with aptitude
  • Analytical and creative thinking
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Maintain professional and harmonious working relations with co-workers, clients, referral sources, and any other external resources
  • Demonstrate the highest level of internal and external customer service at every opportunity

If you are interested in this opportunity, you are encouraged to submit a cover letter and resume to our recruitment team at nbilotto@familynursingcare.com.

Family & Nursing Care is an Equal Opportunity Employer.