Family & Nursing Care CEO, Neal Kursban, was one of four home care leaders interviewed by Home Health Care News for an article titled, Secret Shopping and Competitive Analysis: How Home-Based Care Providers Use Their Peers to Get Ahead.
For his take, Neal shared that he believes that it’s important for leaders to be aware of their company’s place in the larger home-based care market.
“Some companies always want to be in the middle of that bell curve, and some want to intentionally be priced higher, and some want to be the low cost provider,” he said. “I just think it’s a smart business practice to know where you stand relative to others in your market.”
To see what else Neal and the others had to say, read the full article here*.
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