Category: Awards, Accolades, & Associations

Family & Nursing Care Earns 11th Consecutive NBRI Circle of Excellence Award

Posted on by Risa Margulies

NBRI Circle of Excellence Recipient AwardWe are proud to announce that Family & Nursing Care has been recognized with the National Business Research Institute’s (NBRI) Circle of Excellence Award for the 11th year in a row based on survey results from 2025. This prestigious honor reflects our commitment to delivering exceptional experiences for the people we serve, as well as for the dedicated staff and caregivers who make our work possible.

About the NBRI Circle of Excellence Award

The NBRI Circle of Excellence Award honors organizations that demonstrate outstanding performance and satisfaction across multiple stakeholder groups. Winners are selected based on survey results that measure positive feedback from clients and family members, staff, and caregivers, evaluating areas such as quality of service, loyalty, communication, responsiveness, and overall satisfaction.

Receiving this award for 11 consecutive years underscores the consistency and excellence with which Family & Nursing Care delivers support, trust, and access to compassionate care. Each year, survey results — including satisfaction scores, referral likelihood, and testimonials — help validate our approach and highlight what sets us apart in the industry.

Key Takeaways

Some notable insights from the feedback received in 2025 include:

  • New clients reported 92% satisfaction with the Family & Nursing Care office staff. Nearly 95% felt their concerns were addressed during the initial intake process and 93% are satisfied with their Client Service Managers. Among all clients, 97% said they would recommend Family & Nursing Care to a friend or family member.
  • Caregivers ranked all survey topics well above industry average, with Job Satisfaction, Culture & Climate, and Recognition ranked the highest. Notably, 92% said “I am proud to tell people I work with/for Family & Nursing Care” and 90% said “Overall, I like being a caregiver with Family & Nursing Care.”
  • Our office staff survey assesses 14 different areas, all of which exceeded the stretch performance level. Several topics exceeded 90% satisfaction, including understanding job expectations, feeling that their work is impactful, and that they are encouraged to do what is right.

The Significance of This Award

The NBRI Circle of Excellence Award is proof that our clients and their families feel heard, supported, and cared for. It shows that employees and caregivers find purpose and fulfillment in their work.

For more than 58 years, Family & Nursing Care has been a trusted and leading home care resource in the Mid-Atlantic region. By consistently assessing and acting on the feedback of everyone in our community, we can ensure that the services offered continue to meet the highest standards today and in the future.

To learn more about our award-winning culture, visit the Family & Nursing Care Why Us webpage.

Decade of Distinction: Family & Nursing Care Earns 10th Consecutive NBRI Circle of Excellence Award

Posted on by Risa Margulies

NBRI Circle of Excellence Recipient AwardFamily & Nursing Care is honored to receive the National Business Research Institute’s (NBRI) Circle of Excellence Award for the 10th consecutive year. This prestigious recognition highlights organizations that demonstrate exceptional client, staff, and caregiver satisfaction, as measured by data collected throughout 2024. The award is especially meaningful because it reflects the feedback of our own community.

“Receiving this award for the 10th consecutive year is a testament to our enduring commitment to providing access to compassionate and reliable home care services,” said Jeff Zukerman, President of Family & Nursing Care. “The trust and satisfaction of clients, caregivers, and staff drive us to continually improve, and we are grateful for the opportunity to make a meaningful difference in the lives of those we serve.”

Family & Nursing Care remains dedicated to enhancing the experiences of clients, caregivers, and staff, and will use insights from the NBRI survey to better understand their needs. The survey results reaffirm our commitment to excellence, and we are proud to share some key insights from last year’s feedback:

  • Caregivers rated 90% of the survey topics as strengths, with Job Satisfaction and Culture ranking at the top for Family & Nursing Care Select Caregivers. Caregivers did not classify any topics as weaknesses or threats. The highest scoring item, exceeding the best-in-class level of 90% satisfaction, was “I am proud to tell people I work with/for Family & Nursing Care.”
  • Our office staff survey assesses 14 different areas, all of which were identified as strengths. Several topics exceeded a satisfaction level of 90%, including office culture, fair treatment of staff by the company, and the feeling that their work is impactful.
  • New clients reported 90% satisfaction with the office staff at Family & Nursing Care. Nearly 90% felt their concerns were addressed during the initial intake process and they are satisfied with their Client Service Managers. Among all clients, 100% said they would recommend Family & Nursing Care to a friend or family member.

For over 56 years, Family & Nursing Care has been a trusted and leading home care resource in the Mid-Atlantic region. By consistently assessing and acting on the feedback of everyone in our community, we can ensure that the services offered continue to meet the highest standards today and in the future.

To learn more about our award-winning culture, visit the Family & Nursing Care Why Us webpage.

Perfect 10: Family & Nursing Care Remains the Best of Bethesda

Posted on by Risa Margulies

After a joyous holiday season, Family & Nursing Care is excited to continue the celebrations into the new year by announcing a significant milestone: for the 10th time, our company has earned the distinction of “Best In-Home Care Service” in Bethesda Magazine’s annual Best of Bethesda Readers’ Poll! For us, this award is especially meaningful because it was voted on by people in our community.

“At Family & Nursing Care, nothing is more important to us than the positive experiences of our clients, and this award reflects our enduring commitment to enhancing the quality of life of older adults,” said Jeff Zukerman, President of Family & Nursing Care. “We’re proud to offer access to compassionate and reliable home care services year after year, and our gratitude goes out to the families who continue to place their trust in our team to take care of them and their loved ones.”

From things to do and places to eat to service providers and more, each year local feature and lifestyle publication Bethesda Magazine encourages readers to identify the best of all that Bethesda and its surrounding areas have to offer. The Best of Bethesda awards allow locals to highlight companies within the community that are benefiting the local economy, offering quality customer experiences to neighbors, and continuing to make Montgomery County a beautiful, quality place to call home.

For more than 56 years, Family & Nursing Care has helped tens of thousands of families by providing access to caregivers who assist older adults with their needs – whether it’s daily living support, companionship, mobility assistance, disease-specific care, and more. Clients like Phyllis Ross know firsthand the difference this care makes. “My caregiver knows when I need an arm around my shoulder or when I need to be alone listening to music or reading a book – she truly has wonderful instincts and feels like a member of my family,” said Phyllis.

As we celebrate this incredible achievement, we would like to extend our heartfelt thanks to clients, caregivers, and professional partners for allowing our team to make a meaningful difference in the lives of those we serve each year!

Vote for Family & Nursing Care in the Best of Bethesda Reader’s Poll!

Posted on by Risa Margulies

 

Family & Nursing Care has moved on to the Elimination Round in Bethesda Magazine’s Best of Bethesda Readers’ Poll, and voting is now live! Please vote for us as the best In-Home Health Care Service in the Health & Wellness category by casting your vote at the link below.

We are proud and honored to have been voted as the area’s best in-home care provider nine times. Please help us make it a perfect 10! Voting ends September 30 – so please vote today!

Earning recognition such as this is important in helping spread the word about our services so we can reach even more clients and families in times of need. Thank you in advance for your support!

Gwendolyn Morris-Smith Receives the MNCHA Caregiver of the Year Award

Posted on by Risa Margulies

On May 14, 2024, during the Maryland-National Capital Homecare Association (MNCHA) Annual Conference held at the Maritime Conference Center in Linthicum Heights, Maryland, Family & Nursing Care’s Gwendolyn Morris-Smith was honored with the prestigious Caregiver of the Year Award. Celebrating caregivers who consistently exceed expectations, Gwendolyn received this award for her dedication, compassion, and an unwavering commitment to meeting her client’s needs.

The ceremony, attended by her daughter, daughter-in-law, and sister, was an overwhelmingly positive experience for Gwendolyn. “It was a feeling I’ve never felt before. It was truly amazing,” she said when reflecting on the emotional impact of the event. Gwendolyn shared her profound gratitude for receiving the award, “The award means a lot to me. Knowing I’m appreciated and recognized brings me great joy and shows I’m making a difference.”

Gwendolyn’s journey into the caregiving profession began with an interest in assisting vulnerable people. “I’ve always had a passion for helping others, and becoming a caregiver allowed me to make a positive impact in people’s lives,” she said. Her clients frequently praise her dedication, which fills her with a deep sense of accomplishment. “It makes me feel fulfilled just knowing I can help do things for them that they no longer may be able to do themselves.”

Gwendolyn’s career with Family & Nursing Care Select began in 2009 when she sought employment with a reputable com

pany upon receiving her permanent resident status in the U.S. “The reputation of the company and the positive feedback I heard from other employees drew me to Family & Nursing Care,” she recalled. Her tenure with the company has been marked by numerous cherished memories, including helping a client experience the joy of dancing for the first time in her life.

Having worked in the industry for over 20 years, Gwendolyn attributes her success to essential qualities, such as compassion, empathy, patience, respect, reliability, and presence. The most rewarding part of her career, Gwendolyn shared, is making a difference in people’s lives. “That’s why I do what I do,” she stated. Her advice to fellow Caregivers is to treat clients with the same respect and care they would want for their own loved ones.

Since starting her career in 2003, Gwendolyn has consistently demonstrated kindness, patience, and a gentle demeanor. Her ability to connect with clients, even those whose families are far away, and her attentiveness to their needs have made her an indispensable part of their lives.

One standout instance of her expertise involved identifying an emergency situation early on that led to life-saving treatment for a client. Her proactive approach, arriving on time and ready for every shift, and her dedication during the COVID-19 pandemic, have all earned her high praise. A client’s family member said of her, “Gwendolyn has been an amazing help during this time, and I can’t thank her enough for everything she has done for both of my parents and especially my mother right now. COVID-19 has made this whole process challenging, and knowing Gwendolyn is there with my mom gives us all great comfort.”

Allison Bates, Director of Care Coordinating for Family & Nursing Care Select, summed up Gwendolyn’s impact by stating, “From day one, Gwendolyn has been dedicated, nurturing, kind, positive, and loving with every client. She is a one-of-a-kind Caregiver who consistently goes above and beyond what is expected. She always makes the best decisions for her clients and truly treats them as if they were her own family.”

Please join us in congratulating Gwendolyn on this incredibly well-deserved honor!

Family & Nursing Care Earns 2024 NBRI Circle of Excellence Award

Posted on by Risa Margulies

NBRI Circle of Excellence Recipient AwardFamily & Nursing Care is thrilled to receive the National Business Research Institute’s (NBRI) Circle of Excellence Award, which recognizes organizations for their outstanding achievements in client, staff, and caregiver satisfaction. This prestigious award was determined by data collected throughout 2023 and is especially meaningful because it is a result of feedback from our own community.

 

With a focus on continuously learning and improving, Family & Nursing Care will use the responses from the NBRI survey to help our team better understand the needs of clients, Caregivers, and staff, enabling us to continue providing each group with the best possible experiences. The Circle of Excellence award is further validation that our approach centering around clients, Caregivers, and staff makes a significant impact, and we are proud to share some key insights from the NBRI survey:

 

 

  • Caregivers categorized 8 out of the 10 topics addressed in the survey as strengths, with Job Satisfaction and Interactions with Office Staff as the highest satisfaction ratings among the Caregivers. None of the topics were categorized by Caregivers as weaknesses or threats. Additionally, two items that scored above 90% were “I am proud to tell people I work with/for Family & Nursing Care” and “Overall, I like being a caregiver with Family & Nursing Care.”
  • Our office staff survey gauges 14 different areas and all 14 were identified as strengths, with Supervision scoring at a best-in-class level of 90% or above satisfaction rating. Employees also rated the culture of the office at Family & Nursing Care highly with 93% responding that they think what they do is important to the overall success of the company.
  • New clients expressed 96% satisfaction with the initial intake process and 95% are satisfied with the office staff and their Client Services Manager. 95% of respondents who have been with Family & Nursing Care for a year or more find their Caregiver’s skills a good match for their needs. Among all clients, 98% would recommend Family & Nursing Care to a friend or family members.

This marks the ninth-consecutive year in which Family & Nursing Care has received the NBRI Circle of Excellence Award. As a trusted and leading home care resource in Maryland and Washington, D.C. for more than 55 years, our team prides itself on consistently assessing customer and worker experiences so we can continue to meet the needs of clients, Caregivers, and staff, both today and tomorrow.

To learn more about our award-winning culture, visit the Family & Nursing Care Why Us webpage.

 

Family & Nursing Care Receives 2024 Best of Home Care® – Leader in Training Award

Posted on by Risa Margulies

We are proud to have received the distinguished 2024 Best of Home Care® – Leader in Training Award from HCP, the leading firm in experience management for home care. The Leader in Training Award recognizes home care businesses that consistently provide an outstanding level of Caregiver education. As a Leader in Training, Family & Nursing Care Select is now recognized among the top 25% of home care providers participating in the nationwide HCP Training Program.

This accomplishment demonstrates Family & Nursing Care Select’s long-term dedication to excellent care and employment. To qualify for this award, we implemented HCP Training to provide specialized education for Family & Nursing Care Select Caregivers. We have achieved a high level of Select Caregiver participation in continuing education, as well as an average of at least 8 courses completed by each participant.

The Best of Home Care – Leader in Training Award highlights the top-performing home care businesses in the nation. HCP believes that by honoring these providers, families looking for in-home care for a loved one will be able to recognize and choose a trusted home care provider.

“At HCP, our mission is to help home care businesses create a training program that goes beyond client and Caregiver expectations,” says Todd Austin, President of HCP. “When we see companies like Family & Nursing Care that have so effectively provided outstanding care and employment experiences through continuous learning, we know we’re on the right track. Family & Nursing Care has worked extremely hard to prioritize high-quality care and employment, and their work hasn’t gone unnoticed. This award allows them to show proof of quality to potential clients and Caregivers.”

About HCP
HCP is on a mission to support long-term and post-acute care providers with mission-critical applications that offer complete support across the entire employee and customer lifecycle while improving outcomes for all stakeholders in the care continuum. HCP offers RN-developed training, satisfaction surveys, and reputation management tools designed to help you become the best employer and provider in your area—and make sure everyone knows about it. Known industry-wide for its Benchmarking Report and Best of Home Care awards, HCP is redefining the future of post-acute care. For more information, visit https://www.homecarepulse.com.