Each year brings new shifts in the home care landscape, and 2026 is shaping up to be another pivotal year. Many of the developments that gained traction in 2025 are now accelerating, including the growing role of technology, ongoing workforce pressures, and greater coordination between home care and health care. Families are looking for more guidance, seniors are living longer with more complex needs, and organizations that support older adults are seeking providers who can keep pace while still delivering reliable, personal support.

“Last year, we saw a renewed recognition that home care is essential — not an add-on,” says Neal Kursban, Family & Nursing Care CEO. “In 2026, that understanding is deepening. Families want clarity, consistency, and a high level of service in an increasingly complicated environment.”

For this article, we sat down with Family & Nursing Care CEO Neal Kursban, President Jeff Zukerman, and Vice President of Business Development Mitch Markowitz to discuss the top trends to watch for this year.

1. Technology and AI Continue to Advance

Technology and AI remain major topics across all industries, and home care is no exception. In 2026, the biggest impact isn’t flashy robotics — it’s behind-the-scenes improvements that streamline operations, reduce administrative burden, and create a more seamless experience for families and caregivers. “Where AI can help right now is on the operational side: recruiting, scheduling, data entry, and improving efficiencies,” says Zukerman. “We’re pushing our technology partners to continue building AI into the tools we already use.” Kursban reinforces the importance of taking a balanced approach and keeping service personal: “Families still want to talk to real people. If technology can help the team internally work more efficiently, then that’s great, but the personalized service won’t change.”

2. A Deepening Eldercare Crisis Driven by Worker Shortages

The home care industry is facing a troubling reality: the demand for eldercare is rising at the very same time the workforce needed to provide it is shrinking. This widening gap is putting older adults, families, and the entire care system at risk. With the number of people in the U.S. 85 and older expected to more than double by 2040, the need for qualified caregivers is outpacing supply. Immigration restrictions are worsening the shortage, especially since one in three home care workers is an immigrant. “Home care has never been more essential, but the workforce isn’t growing fast enough to meet the needs of an aging population,” says Kursban. Economic pressures, including rising costs, are also leaving families with fewer choices, often pushing older adults toward settings that don’t reflect their preferences. Strengthening the caregiver workforce through practical immigration policies and greater recognition of home care’s role in the care continuum will be critical to meeting the needs of a rapidly aging nation.

3. Workforce Innovation and Fair Pay Practices Remain Central

The home care workforce continues to face unprecedented demands, making pay, support, and professional stability critically important. While the federal “No Tax on Overtime” rule may help caregivers keep more of their earnings, it’s still incumbent on agencies that employ caregivers to do their part — and that’s something Family & Nursing Care Select takes to heart. The company continues to absorb overtime costs so families are never pressured to limit support to 40 hours per week and caregivers can earn more without client impact. “We’ve always believed that taking care of caregivers is essential because they’re the ones taking care of clients,” says Kursban. “Fair compensation and the ability to work the hours they want are key to providing continuity for families.” As agencies nationwide grapple with recruitment, turnover, and burnout, workforce practices remain a defining measure of quality and stability.

4. Strengthening the Connection Between Home Care and Health Care, Especially During the First 48 Hours Post-Discharge

Hospitals and skilled nursing facilities continue to face pressure to prevent avoidable readmissions. Home care plays a critical role, particularly in the early days after someone returns home. According to Markowitz, “Readmissions used to be tracked by illness, but hospitals eventually realized people weren’t bouncing back based on their condition. They weren’t bouncing back because they were weak when they got home, they fell, they weren’t eating well, they weren’t hydrated, and they weren’t taking their medications. These are all things professional caregivers can help with.” While home care is not a medical service, it fills essential gaps that are often not covered by Medicare — especially in the critical window between hospital discharge and when other services may begin, if a person is eligible. This support directly influences outcomes in the first 24-48 hours and especially the first 30 days at home, which is crucial for preventing avoidable readmissions.

5. Private Equity’s Expansion and Why Independence Still Matters in Home Care

One of the biggest industry-wide shifts going into 2026 is the continued acquisition of home care agencies by private equity firms. While consolidation can bring scale, it often comes at the expense of culture, continuity, and personal service. Private equity firms typically aim to rapidly grow companies, creating pressure that can filter down to families and workers. “It all comes back to personalized touch,” says Kursban. “You can’t remove the human element from home care.” Independence allows home care agencies to maintain their culture, uphold long-standing values, and prioritize what matters most to clients and caregivers.

Looking Ahead

These five trends reflect a broader truth: home care in 2026 is becoming more integrated, data-informed, and complex — yet the heart of the work remains deeply personal.

“People want hands-on guidance from a trusted partner,” says Zukerman. “Whether it’s after a hospitalization, navigating multiple chronic conditions, or supporting an aging loved one who wants to remain at home, the need for experienced home care is only growing.”

Family & Nursing Care remains committed to staying ahead of industry shifts while preserving the compassion, consistency, and personalized support that have defined its work for nearly six decades. Here’s more of what sets us apart:

• For 58 years and counting, we’ve assisted tens of thousands of families by connecting them with compassionate, reliable caregivers to help meet their needs.
• 97% of clients surveyed said they would recommend us to friends and family.
• Only the top 8% of caregivers who apply meet our unwavering standards of excellence, ensuring every caregiver we work with is the best-of-the-best.
• We build strong relationships with professionals across the care community to help coordinate the often overwhelming process of setting up care for clients and families.

To learn more about Family & Nursing Care’s leading home care services, visit the Why Us? page on our website.

 

 At Family & Nursing Care, compassion and connection form the heart of everything we do. One of the most meaningful ways this commitment comes to life is through our in-person home visits — when our Client Services Managers (CSMs) step into clients’ homes to listen and ensure that the overall care experience continues to meet each person’s unique needs.

These visits go far beyond a routine check-in. They are opportunities to strengthen relationships, foster trust, and support clients and families — a defining difference in Family & Nursing Care’s approach.

A Personal, Proactive Approach

Every client’s situation is different, and so is every home visit. By sitting with clients and their families face-to-face, CSMs gain insights that simply can’t be captured over the phone. They learn how the home environment supports the client’s comfort and safety, and hear directly from clients and families about any updates to their preferences and needs.

“Home visits allow us to truly see the full picture,” said Kelly Salb, Vice President of Client Services at Family & Nursing Care. “We can learn how a client is doing physically and emotionally — whether they’re feeling engaged, supported, and content at home — and make sure their experience with our service feels right.”

What Happens During a Home Visit

Each visit is guided by empathy, professionalism, and purpose. CSMs typically:

• Assess the home for safety and comfort, addressing potential hazards such as loose rugs or poor lighting.
• Engage clients and families in meaningful conversations about preferences, concerns, and future planning.
• Offer resources and information to help families navigate care decisions.
• Confirm that clients feel supported and satisfied with Family & Nursing Care’s services.

These conversations often spark small but impactful adjustments — from revisiting a client’s meal preferences to adjusting schedules to better fit their routine.

The Benefits for Clients and Families

For clients and their families, home visits provide reassurance and peace of mind. They know they have a trusted partner to help address changes and support their choices. Clients also have a stronger voice in shaping their experience, sharing hobbies, goals, and ideas that bring joy and meaning to daily life.

“Families appreciate that we’re not just checking boxes — we’re building relationships,” Kelly added. “We’re there to make sure their loved one feels seen, heard, and cared for in a way that’s deeply personal.”

Why It Matters for Our Team

For our CSMs, home visits are among the most rewarding parts of the job. They provide valuable context that goes beyond what’s discussed over the phone, allowing CSMs to see clients’ daily lives firsthand. The result is a richer understanding of each person’s needs — and a deeper sense of purpose in helping them thrive at home.

These visits exemplify Family & Nursing Care’s proactive, client-centered mission: care that adapts, connects, and grows alongside the people we serve.

To learn more about our services, visit our Home Care Services webpage.

Winter brings cozy moments and quiet beauty, but for older adults, it can also introduce unique challenges to safety, comfort, and well-being. Cold temperatures, shorter days, and icy conditions can make it harder to stay active and connected, which can affect both physical health and emotional resilience.

At Family & Nursing Care, we understand that maintaining wellness during winter means more than avoiding slips or bundling up against the cold — it’s about supporting the whole person through movement, nutrition, and companionship.

Staying Safe and Comfortable

Icy sidewalks and snowy driveways can increase the risk of falls, one of the most common winter hazards for older adults. A few small precautions — wearing proper footwear, clearing walkways, and ensuring adequate lighting indoors and out — can make a big difference. Caregivers can also play an essential role by assisting with mobility, offering a steady arm for balance, and helping clients safely enjoy the season.

“Winter wellness is about maintaining both safety and joy,” said Kelly Salb, Vice President of Client Services at Family & Nursing Care. “Caregivers not only help clients stay warm and secure at home, but also encourage them to keep moving, stay socially engaged, and find comfort in everyday routines — whether that’s sharing a meal, taking a short walk, or simply enjoying conversation.”

Supporting Body and Mind

Cold weather often means spending more time indoors, which can contribute to feelings of isolation or the “winter blues.” Staying engaged through conversation, hobbies, and social connection can greatly improve mood and overall well-being. Caregivers can help by encouraging favorite activities, preparing nourishing meals, and creating opportunities for meaningful companionship — all vital ingredients for emotional health.

Staying Connected All Season Long

The winter months are also a time to strengthen bonds — with family, friends, and caregivers who bring warmth to each day. Whether it’s through a shared story, a cozy afternoon inside, or a safe outing to enjoy the crisp air, these small moments of connection can make the season brighter and healthier for everyone.

To learn more about how Family & Nursing Care can connect you or your loved ones with caregivers who support staying active, safe, and engaged this winter, visit our Mobility Assistance and Companionship webpages.

Family & Nursing Care was recently featured in Home Health Care News for our ongoing commitment to supporting and empowering family caregivers — a vital but often overlooked part of the care team that helps older adults remain safe and comfortable at home.

Across the United States, family members are playing an increasingly important role in caregiving. In fact, 63 million people provided care for an adult or a child in 2025, according to data from AARP and the National Alliance for Caregiving. As more families take on these responsibilities, home care companies are finding new ways to engage and educate them — ensuring families have the knowledge, tools, and confidence to provide quality care.

In the article, “Home-Based Care Companies Improve Outcomes By Training Family Caregivers,” Kelly Salb, Vice President of Client Services at Family & Nursing Care, shared how the company helps family caregivers navigate both the emotional and practical aspects of providing care.

“We help educate them on [specific] diagnosis that their loved one might have,” Salb told Home Health Care News. “Our RN team does a really good job with that, and our client services team. We help educate them on programs such as hospice, and even create or schedule a meet and greet with hospice agencies, because a lot of times, these family caregivers don’t know what they have as tools.”

Family & Nursing Care takes a personalized approach to every family situation, helping caregivers feel supported at every step. Whether it’s explaining care plans, connecting them to community resources, or simply being a compassionate listening ear, the company recognizes that caring for a loved one is multi-faceted.

“We also engage in any conversation about what’s going on,” Salb said. “Obviously, they’re really dealing with the emotional sense of taking care of someone on top of the practical tasks.”

Salb also highlighted the importance of recognizing family caregivers as essential partners in home care: “I don’t think any company could be successful without acknowledging the role of the family caregiver.”

To read the full Home Health Care News article, “Home-Based Care Companies Improve Outcomes By Training Family Caregivers,” click here. (Note: Access to the full article requires an HHCN+ membership.)

 

As the healthcare system continues to shift toward at-home programs, home care is becoming an indispensable partner in improving outcomes. From easing transitions after hospitalization to helping older adults remain safely at home, home care plays a critical role in ensuring continuity, stability, and dignity for seniors — while also alleviating strain on hospitals and long-term care settings.

At Family & Nursing Care, we are proud to be a trusted extension of the healthcare ecosystem, supporting providers and families alike in the shared goal of healthier aging.

The Readmission Challenge

Hospital readmissions are a major concern for providers nationwide. Under Centers for Medicare & Medicaid Services (CMS) guidelines, hospitals can face penalties for high 30-day readmission rates, particularly for conditions such as heart failure, pneumonia, and chronic obstructive pulmonary disease (COPD).

From time to time, patients are discharged home without sufficient support, and they can experience complications — ranging from medication mismanagement to falls or worsening chronic symptoms. These setbacks can lead to emergency room visits and readmissions, disrupting recovery and adding cost to the system.

The Role of Home Care in Post-Acute Success

Home care acts as a vital safety net for patients transitioning from the hospital to home. Professional caregivers help bridge the gap between clinical care and everyday living by providing:

• Medication reminders to support adherence to discharge instructions.
• Assistance with mobility and fall prevention to keep the home environment safe.
• Meal preparation and hydration to promote strength and healing.
• Transportation to follow-up appointments to ensure continuity of care.
• Daily check-ins to identify early warning signs of health issues.

By working in concert with discharge planners and healthcare teams, home care reduces family caretaker burden, prevents complications, and gives clients the best possible chance at a full and lasting recovery.

Integrating with the Broader Care Ecosystem

Home care’s impact extends beyond the post-hospital setting. For senior living communities, supplemental in-home care can help residents remain in place during recovery or health setbacks, minimizing the need for moves to higher levels of care. This continuity is not only reassuring for residents and families but also communities.

Aging Life Care Professionals also benefit from trusted home care partnerships. As older adults’ needs change, flexible caregiver support ensures stability. Home care services can be adjusted in real time, providing a customized care experience that evolves alongside the client.

Better Outcomes

The data is clear: when home care is part of the equation, outcomes improve. Studies consistently show that patients who receive home care following discharge have:

• Lower hospital readmission rates
• Higher levels of satisfaction
• Fewer emergency room visits

In addition to reducing costs for hospitals, home care empowers older adults to remain in the comfort of their homes — improving quality of life and reinforcing autonomy.

Your Partner in Care Transitions

At Family & Nursing Care, we work closely with senior care professionals to connect older adults and their families with fast, flexible, and high-quality caregiver support. Whether clients need short-term recovery assistance or long-term care to age in place, we’re ready to help with a smooth, supported transition home — so they can stay there.

To learn more about how we partner with professionals to help older adults maintain independence from the comfort of their own homes, visit our Professional Partnerships webpage.

In 2024, older adults in the U.S. lost an alarming $4.8 billion to scams, according to the FBI. That’s up from $3.4 billion in 2023 and is a stark reminder that financial exploitation of seniors is not only widespread but growing rapidly. These scams don’t just steal money; they rob older adults of their independence, peace of mind, and in many cases, their trust in others. That’s why families and caregivers must remain vigilant to protect older adults.

The Emotional and Financial Toll of Scams

Scams targeting older adults range from bogus investment opportunities to impersonations of government agencies. These schemes often succeed by taking advantage of cognitive vulnerabilities, social isolation, or simply the innate trust and kindness many older adults show.

Beyond the monetary damage — which can wipe out life savings — scams leave behind emotional scars. Victims often feel embarrassed or ashamed, which can prevent them from reporting fraud. In some cases, fear of losing independence may even stop older adults from confiding in loved ones.

Common Scams Targeting Seniors

Awareness is the first step in prevention. Here are some of the most common scams currently affecting older adults:

• Investments: These schemes promise large returns or winnings, requiring upfront fees or personal financial information.
• Government Impersonations: Scammers pretend to be from the IRS, Social Security Administration, or Medicare, demanding personal information or payments.
• Tech Support: Fraudsters pose as representatives from legitimate tech companies, claiming the victim’s device is infected and charging for unnecessary services.
• Emergencies: Criminals request money for supposed emergencies.

Minimize the Risk of Economic Exploitation

Preventing scams is a team effort. Here are key ways families can work together with their loved ones to safeguard assets, savings or anything else:

• Establish Open Communication: Have regular conversations with your loved one about phone calls, emails, and financial decisions.
• Monitor Unusual Behavior: Pay close attention to an increase in calls, secrecy about finances, or sudden large purchases — all potential warning signs.
• Limit Access: Consider setting up alerts on financial accounts or using prepaid cards to control spending.
• Educate Regularly: Discuss the latest scams and how to respond. Emphasize that it’s OK to hang up on suspicious calls or refuse to give out information.
• Report Suspected Scams: If exploitation is suspected, contact local authorities or the FBI’s Internet Crime Complaint Center. Early intervention can minimize losses.

Family & Nursing Care: A Trusted Ally in Scam Prevention

Caregivers have access to educational resources that can help them spot potential signs of fraud when caring for their clients. Whether it’s noticing unusual visitors, overhearing suspicious conversations, or observing a client’s sudden stress about money, caregivers often serve as an extra layer of protection. They can report concerns promptly to families and supervisors, helping to address issues before they escalate.

Helpful Resources for Scam Prevention

Families can take advantage of the following trusted resources:

• FBI’s Elder Fraud Initiative
• Federal Trade Commission’s Scam Alerts
• National Adult Protective Services Association
• AARP Fraud Watch Network

Families don’t have to face this challenge alone. With the support of dedicated caregivers and care professionals, older adults can enjoy a safer, more secure future.

If you’re concerned about a loved one’s risk of exploitation or want to learn more about how caregivers can help, call Family & Nursing Care.